Guitar Center has announced that its Business Solutions division has acquired Cutting Edge Systems, a technology installation firm in New England, bringing its integration services under the umbrella of Audio Visual Design Group (AVDG), a commercial and residential audiovisual system integrator that has operated as an arm of Guitar Center Business Solutions since 2017.
Founded in 1992 and headquartered in Westford, MA, Cutting Edge Systems is an established regional leader in audio-visual and automation for commercial and residential clients in technologies that include audio, video, lighting control, motorized shading, climate control, video conferencing and IT networking. Its an HTA-Certified installer whose factory-trained technicians hold certifications with numerous technology brands, including Crestron, Lutron, Control4, Digital Projection, Sony, Marantz, Pakedge, Harman Luxury Audio and others.
“We are excited to welcome Cutting Edge Systems and its talented teams to the Guitar Center family,” says Mohit Parasher, president of Guitar Center Business Solutions. “Cutting Edge is well known for its audio-visual expertise throughout New England and Greater Boston. Their experience, skillsets and values are a perfect match for AVDG as we continue to expand in the Northeast and build upon the award-winning technology integration services that AVDG is known for nationally.”
The acquisition represents the second expansion in the Northeast for AVDG, which acquired New England-based Maverick Integration in 2020 and currently has offices in Waltham, MA, and Nashua, NH.
“Customers of Cutting Edge Systems can expect the same great service and expertise that they’ve always received, backed by the industry-leading innovation and streamlined processes that AVDG has been perfecting for more than two decades,” says Parasher. “As we bring these two leaders together as one unified company, we continue to improve upon the technology services, exceptionalism, and proficiency that have made AVDG a trusted AV partner and an industry authority.”