Guitar Center has announced the hiring of Mohit Parasher to the position of president of Business Solutions, where he is responsible for helping to drive both top- and bottom-line growth and expand the company’s business-to-business (B2B) arm that includes design and system integration firm AVDG and Guitar Center Professional (GC Pro).
Parasher will report directly to Ron Japinga, Guitar Center CEO, and will also serve as a member of Guitar Center’s executive management committee. He brings 28 years of experience in consumer and B2B products and services across the U.S., Europe, Asia, and Middle East/Africa to his new role.
Among his responsibilities will be implementing plans to maximize revenue and drive profitability for Business Solutions, including finding investments for growth opportunities of existing business lines. Additionally, he will oversee the integration process of future acquisitions. The announcement of Parasher’s appointment comes on the heels of AVDG hiring Timothy Hill, former global vice president of Engineering at AVI-SPL, to the position of general manager of AVDG’s Eastern U.S. operations.
“As Guitar Center accelerates its strategic expansion into commercial AV and smart home segments, we are delighted to have Mohit bring his three decades of experience in Consumer Technology, Telecom and Enterprise technology to drive this strategic expansion. He will also lead strategic acquisitions for growth of existing business lines and into these segments,” states Japinga, CEO.
Parasher joins Guitar Center’s Business Solutions team from Harman International, where he was the president & EVP of Professional Solutions Division. Before that he held CEO positions at two companies of the Bharti group (a $20 Billion Indian conglomerate): Airtel and Beetle Teletech Limited (now Brightstar India). In addition, he had a long international career at Sony.
“I;m delighted to join this iconic company and its talented team to lead the strategic initiative of expanding and serving our customers in the commercial AV and smart home segments,” Parasher says,
