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Guitar Center Appoints Adolfo Rodriguez As Executive VP, Chief Technology & Information Officer

Brings more than 25 years of experience in technology transformation to the new role from previous work with Advance Auto Parts, Citrix and IBM.
Adolfo Rodriguez, the new executive vice president, chief technology & information officer at Guitar Center.

Guitar Center has announced the appointment of Adolfo Rodriguez as executive vice president, chief technology & information officer, joining the company with more than 25 years of experience in technology transformation.

“Adolfo’s extensive experience and exceptional ability to harness emerging technologies make him a phenomenal addition to Guitar Center as we forge ahead with our transformation,” says Guitar Center CEO Gabe Dalporto. “His expertise in core retail systems and processes and his passion for transforming the customer experience make him a perfect fit at Guitar Center. We are confident that under his leadership, we will reach new heights and deliver groundbreaking solutions to our customers.”

Before joining Guitar Center, Rodriguez most recently served at Advance Auto Parts, where he headed technological advancements across various functions, including e-commerce, stores, merchandising, inventory, pricing, and supply chain. Previously, he held senior leadership positions at Citrix and IBM. At Citrix, he led a cross-functional team responsible for the platform, business systems, and essential tools and features for cloud services and products. At IBM, he ascended through multiple roles to become the CTO of his product group.

“I am thrilled to join Guitar Center at such a pivotal time in its history,” says Rodriguez. “As a passionate musician and advocate for leveraging technology to drive business growth, I am eager to blend my professional expertise with my personal experience. I look forward to evolving Guitar Center’s customer engagement and workplace processes through technology.”

In addition, Rodriguez co-founded Mind the Gap, a rock band dedicated to performing at charity events. The group’s mission is to raise funds and awareness for various worthy causes. To date, they have raised nearly $250,000, benefiting over 15 different non-profit organizations.

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