Riedel Communications has announced the appointment of Guillaume Mauffrey to serve as sales director APAC, responsible for the company’s business growth across the entire Asia-Pacific region.
“Guillaume brings a great deal of Asia experience to Riedel’s business case and a wealth of industry knowledge as well,” says Jens Miedek, executive director of Global Sales at Riedel. “As a former COO of Ideal Systems, one of the biggest system integration companies in Asia and a key Riedel partner in Taiwan and Hong Kong, he is already familiar with the company’s product portfolio and our footprint in the region. Guillaume is an ideal fit for this new role, and it will be great to work with him as part of the Riedel team.”
Based in Hong Kong and reporting to Miedek, Mauffrey joins Riedel following nearly nine years with Ideal Systems Asia Pacific Limited, one of the region’s leading integrator for broadcast, cloud, and pro AV, where he managed global operations for the group and its 12 offices in 10 countries. He earlier held sales leadership roles with communications and IT services provider SpeedCast, serving first as director of business development and then as head of sales for Northeast Asia, including the role of country manager for China.
His early career roles with APAC businesses included business development manager for Globecomm Systems and Amadeus Group Limited as well as Greater China sales manager for UPEK. He holds a B.A. in International Relations from Boston University and an M.S.C. in Management for China from SOAS, University of London.
“I’m excited to join a market-leading brand like Riedel and growing the customer base in a dynamic APAC region” Mauffrey says. “I look forward to continuing to support our existing clients and providing the technology to new ones to unlock value in their respective industries. Broadening the presence of Riedel in China and India will play a large role in getting to the next level with the company in APAC “
