“As the U.S. distributor for a number of the world’s most sophisticated and respected audio and lighting brands, Group One needed a modern website that better represented the high-tech manufacturers on its roster,” says Group One president Bryan Bradley. “Working closely with the teams at Audiotonix and Figment Agency, we’ve enhanced our online presence to improve user engagement. It’s now much more intuitive to connect our site visitors with what they’re looking for, be it links to product information, details on upcoming training sessions, or direct contacts for fast service and support.”
The newly retooled site serves as a streamlined portal for accessing all of Group One’s audio brands (Blue Sky, Calrec, DiGiCo, KLANG, MC 2, Solid State Logic, and XTA) and lighting brands (Avolites and elektraLite) via both drop-down lists and linkable buttons. Industry-specific product solutions and news can also now be viewed by respective vertical market, including Broadcast Production, House of Worship, Installed AVL, Live Touring & Events, Recording, and Theater.
Additional quick menu links include Training & Events, a Rep Locator searchable by brand and state, Latest News across all of the various manufacturers, and Group One-specific About Us and Contacts areas.