NEXO has announced Gianni Fantini, who has been heavily involved with the brand for the past two decades, as its new sales manager for Italy.
“I experienced NEXO for the first time in 1989 when I was the FOH engineer for Enzo Iannacci,” says Fantini. “We used an SI1000 system and I easily fell in love with it.”
After working as a mix engineer for numerous artists, Fantini founded full-service production company Joint Rent and purchased a NEXO GEO T tangent line array system in 2005 that opened the door to bigger shows. “We became a NEXO dealer in 2003, and have been able to achieve some big numbers in the Italian market with classy installations and big tours,” he explains. “Today, Joint Rent thrives as a rental house and commercial sales company, representing a wide variety of brands. As I move on to work with NEXO full-time, I will pass Joint Rent to my son Andrea, making sure it stays in the family for more than 30 years.”
In the new role, Fantini follows in the footsteps of his good friend Sergio Caprara, who passed away last year. “Here in Italy, the live music market has always seen a lot of NEXO but, looking at the innovative products coming out this year, and the possibilities that can come out of collaboration with Yamaha Italy,” he concludes. “I expect us to start enjoying stronger success in the installation sector. It’s always been a pleasure to collaborate with this company and its staff, but it’s going to be even more satisfying to be part of the family. I truly believe in the brand. Technologically, it’s way ahead of its competitors, and deserves to be one of the top brands in the market. For me, it is a personal goal to be here, and I couldn’t be more excited.”