Genelec is set to donate a percentage of every sale of its new RAW loudspeaker range to the Audio Engineering Society (AES) for the remainder of this year, and the company will also be funding 10 one-year AES memberships for individuals whose lives have been impacted by the COVID-19 crisis.
Genelec has been a sustaining member of the AES for many years and appreciates the benefits that the society brings to individuals for career advancement and to the audio industry as a whole. Unfortunately, the cashflow of the AES has been significantly affected recently by the coronavirus situation, so in order to help sustain itself and continue to support its members, the society is looking to raise $500,000 in donations.
Genelec managing director Siamak Naghian states, “To us, the AES represents the only serious forum for the development of audio, and the work it does for our industry is invaluable. In its pursuit of excellence and dedication to raising the bar in the industry, it is without equal, and our approaches have much in common. We will do everything we can to help the Society through the ongoing crisis, and this donation is just one way of showing our support and appreciation for this much-loved institution.”
Genelec’s RAW aluminum color finish is available on a selection of the most popular models in its studio, AV and home audio ranges. All RAW models have the Minimum Diffraction Enclosure (MDE) design developed in collaboration with noted industrial designer Harri Koskinen, fashioned from recycled aluminum.
As noted earlier, Genelec is inviting professional and student members of the audio community who have been affected by the COVID-19 crisis to apply for a 12-month AES membership. Genelec will then select 10 worthy recipients, and fund the membership for each of them. (Go here to apply for the AES membership.)
This initiative sits alongside Genelec’s existing Ilpo Martikainen Audio Visionary Scholarship, offered annually to U.S. graduate students in the field of audio engineering who are members of the Society. The scholarship is offered in association with the AES Education Foundation to students who have a passion for advancing audio through innovation and technology development.
“Genelec has been a steadfast partner to the AES for decades, contributing resources and expertise that play a major role in the quality of our Convention technical programs,” says AES president Agnieszka Roginska. “Genelec engineers consistently and generously share their knowledge as well, enriching the dialogues that advance the science and practice that are the foundation of professional audio. With the announcement that they are contributing a share of the proceeds of all sales of the new Genelec RAW loudspeakers to the AES’s current fundraising initiative, Genelec is reinforcing their commitment to the continued vitality of the audio industry. The AES greatly appreciates Genelec’s pledge of yet further support, helping sustain the Society’s essential contributions to the audio industry.”