Genelec has announced the appointments of Kati Pajukallio as AV business manager and Sami Mäkinen as AV sales manager for Finland to help bring the company closer to its key customers as well as drive continued growth in both international and domestic AV markets.
Pajukallio joined Genelec last year, having previously worked in marketing communications roles for integration firms Electrosonic and Audico Systems. She is now leading Genelec’s global AV Installation business, helping to develop the company’s international presence by developing its AV portfolio and partner network.
Mäkinen has been a key part of the Genelec sales management team since 2007 and has concentrated exclusively on the AV market for the last seven years. In his new role, he is handling pre-sales and sales pipeline management, account management and local marketing co-operations, and will look to build on the company’s presence in the premium AV Installation market in Finland. Mäkinen is workine closely with sales engineer Henri Ulmanen, who will continue his role in the Finnish AV team by focusing on sales channel education, technical sales support and internal R&D co-operation.
“I’m looking forward to strengthening the co-operation with our fantastic global distributor and integrator network, providing customer-oriented solutions and support together with our professional AV team,” says Pajukallio, while Mäkinen adds that “I´m very excited to be joining the Finnish team once more. The connection and communication between us and our partners are key to successful co-operations, and I can’t wait to start building closer relationships with them.”
Genelec business development director Ken Kimura concludes, “Since the launch of our Smart IP networked loudspeaker family in 2019, our profile in the AV market has grown significantly and we’re totally committed to further expansion. The experience that Kati and Sami bring to the company will help us to both sustain our strong AV presence in the Nordic region, and significantly drive our global AV sales and marketing efforts. We see a very bright future for us in this extremely important market segment.”
