At its NAMM Show exhibition booth (6464 in Hall A), January 21-24, 2016, Focusrite is offering a unique experience to booth visitors: Focusrite’s product lines will be positioned in “suggested environments,” based on their best suited customer user cases, rather than in the more traditional trade-show-style product range displays.
This will allow customers to identify with the scenarios and best choose the product that is right for their needs, their lifestyle, and their recording setup.
First, a mock-up bedroom is the scene of a project studio, which is used to showcase Scarlett, Focusrite’s best-selling USB interface range.
Next, a living room is the environment for the iTrack range of iOS interfaces, which are perfect for use in non-traditional studio setups and mobile recording.
Third, a home/semi-pro studio is the setting for the new Clarett Thunderbolt interfaces, designed for permanent studio install.
Further, the “Focusrite Heritage” area showcases the ISA (Input Signal Amplifier) range – the products that started it all. And naturally, visitors can also experience how Focusrite’s RedNet audio-over-IP system can help network multiple rooms together, with low latency, high quality, and at low cost.
“Focusrite products are all designed with the same attention to detail and passion,” stated Hannah Bliss, Focusrite Novation director of marketing.
“At Focusrite, our goal is to make music easier to make, and our interfaces all reflect the brand mantra ‘Better, Faster, Easier.’ This unique setup at our booth will demonstrate to visitors how Focusrite can offer the best choice solution for each customer.”