Focusrite announces several new appointments to its sales force representing the company’s pro division, which includes RedNet range of Dante-networked audio converters and interfaces, Red interfaces and ISA mic preamps.
New hires include Dave Rieley as U.S. & Canada sales manager; Peter Tilley as Western U.S. sales manager; Michael York as Central EMEA sales manager; and Anthony Wilkins as EMEA sales manager.
Focusrite Pro VP global sales and marketing Rich Nevens states, “As we look toward the 2020 calendar year, I’m very pleased to announce some additions and internal changes we have made to strengthen our Focusrite Pro sales team to meet the challenges of a growing but increasingly competitive landscape in the AoIP and pro audio interface markets. Our goal has been to assemble a sales force that had strong technical chops and that would have the equipment sales experience to be able to comfortably guide customers through the migration from traditional digital formats into audio over IP, specifically Dante, and with these new hires, we now have that team in place.”
Rieley is responsible for managing Focusrite Pro business throughout the U.S. and Canada. He is currently relocating to the Nashville area as home base to better align with Focusrite’s Eastern U.S. and Canadian channel partners. he joined Focusrite Pro a year ago, and was a former sales manager at Vintage King Nashville and a recording engineer in both the music and post fields.
In his new role as Western regional sales manager, Tilley is based in Los Angeles and reports to Rieley in the Americas. Prior to joining Focusrite two and half years ago, Tilley spent several years in sales at Guitar Center, tasked with both selling and providing sales training, and upon joining Focusrite, he took over as the lead Red/RedNet tech. With the expansion of Tech Support earlier this year, he officially stepped into the role of senior tech, teaching both the products and support expectations to the rest of the Tech Support team.
York recently joined Focusrite from Avid in the UK and is serving the brand in the Central Europe territory (including Germany, France and Benelux). He is multi-lingual, and his strong technical background provides added expertise to serve these markets.
Wilkins joins the Focusrite Pro team from Aspen Media, which distributes audio and control products for broadcast, live, post-production and recording companies. Prior to that he was international sales manager for Trinnov Audio, Junger Audio and RTW. He has experience managing EMEA channel partners and technical background in professional audio interfaces. Both York and Will Kent, managing UK sales, report to Wilkins.