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Focusrite Group Presents Masterclass By GRAMMY Winners Carlos Vives & Rafa Sardina

Virtual event live from Bogotá supports an initiative to engage the younger generation of Columbia in a multi-month skill development program that includes digital media and music.
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Left to right: GRAMMY winner Carlos Vives, multi-GRAMMY and Latin GRAMMY-winning producer, engineer and musician Rafa Sardina, and Gustavo Sacchetti (product specialist, Focusrite Latin America) at Vives’ studio in late January as Focusrite Group presented a masterclass for Muevete Colombia.

Focusrite Group recently presented a special masterclass featuring Carlos Vives and Rafa Sardina in Bogotá for Muevete Colombia, an initiative of the Inter-American Development Bank to engage teens and twenty-somethings in a multi-month next-generation skill development program, including digital media, music and more.

The event was co-presented in conjunction with the Colombian government and delivered by Bogotá-based DNA Music. Focusrite Group and one of its close professional artist-customers and friends – multi-GRAMMY and Latin GRAMMY-winning producer, engineer, and musician Rafa Sardina – asked popular Colombian artist and GRAMMY winner Carlos Vives to participate in the virtual masterclass, which took place live from Vives’s studio.

Vives and Sardina discussed their musical careers, inspirations and passion for music-making, and took questions from Muevete Colombia program participants from throughout the country. The event ran for 90 minutes. David Najera, head of Muevete Colombia, served as host, and Gustavo Sacchetti, product specialist, Focusrite Latin America, served as moderator.

Vives and Sardina went into depth on their lifelong inspiration to be music-makers; the ins-and-outs of their careers, including what it means to write, record, produce and perform music and the business of it; advice on skills required for young people aspiring to work in the music industry; and much more. The event ended with an open Q&A.

The program pilot has been underway since September and is engaging numerous Colombian young people at six locations throughout the country. As a member of the Inter-American Development Bank’s 21st Century Learning Skills Coalition, Focusrite Group has donated 4,000 Novation Launchpads, grid-based electronic creative instruments, one for each program participant.

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