People | Business

Focusrite Group Launching New Commercial Brand Optimal Audio Tomorrow (April 20)

Virtual event on April 20 to introduce group's seventh brand, adding to Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify.
ProSoundWeb

A new commercial audio brand will be introduced to the market in a virtual event on April 20 when Focusrite launches Optimal Audio, which will become the Focusrite Group’s seventh brand, adding to Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify. (Register for the event here.)

“It’s a rare privilege to create a brand from scratch,” says Focusrite Group CEO Tim Carroll. “The commercial audio sector has grown consistently over the years, and even during the pandemic has been more robust than many. We expect that momentum to accelerate in the coming months, so we feel that the timing is perfect for the introduction of Optimal Audio.

“Taking a considered view of the commercial audio sector led us to conclude that it represents a maze of often overly complicated products that can be difficult to understand, install and operate,” he continues. “Optimal Audio will set out to do things differently, with a streamlined offering that is straightforward to install and simple to use.”

As part of the Focusrite Group, one of the largest pro audio manufacturers in Europe,with a £130m+ turnover, Optimal Audio will take advantage of years of engineering experience, global reach and support, with Carroll noting, “Alongside its own dedicated staff, a number of colleagues from across the group — most notably within Martin Audio — are helping to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”

Registration for the virtual event is now open at Optimal Audio.

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