Beginning on July 20 at the Sam Ash location in Canoga Park, CA, multi-talented guitarist, composer and author Jennifer Batten will embark on a 26-city tour that includes a full demonstration of Fishman‘s TriplePlay Wireless MIDI Guitar Controller.
With fellow musician Jesse Solomon, Batten will be hosting an up-close and personal event designed to educate, inspire, and motivate musical creativity.
Along with Jennifer and Jesse, Fishman product specialists will be on hand to demo units that attendees can use to audition TriplePlay with laptops or IOS devices.
Additionally, a TriplePlay will be given away at the conclusion of each clinic, courtesy of Sam Ash.
A longstanding proponent of MIDI guitar, Jennifer Batten is renowned for her savvy musicianship and original approach to the electric guitar, as well as her work with Jeff Beck and Michael Jackson, among others.
“I am excited and eager to help attendees focus and energize their musical creativity, says Jennifer. “And to share my knowledge on practices that have worked extremely well for me.”
She adds, “One thing I like to do is urge singer songwriters to add the TriplePlay to their creative arsenal for inspiration. Flipping through sounds, beats, noises. It only takes one great sound to inspire a whole song sometimes. I’m now re-inspired and incorporating TriplePlay more and more in my performances.”
Fishman will be supporting the clinic tour with a targeted Facebook advertising campaign which will allow consumers to register to attend clinics in each market, purchase TriplePlay, and request more information from both Fishman and Sam Ash. Additional support will be provided through the combined promotional efforts of Fishman, Jennifer Batten and Sam Ash.
The TriplePlay Wireless MIDI controller lets guitarists add a new dimension of excitement and control to their performances. Introduced in 2013, TriplePlay quickly became the new standard for MIDI guitar, offering wireless control and an unlimited palette of instruments and sounds at your fingertips.