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First Choice Marketing Selected To Represent Powersoft In Northwest U.S.

Representation in Washington, Oregon, Alaska, northern Idaho and western Montana

Powersoft has announced that First Choice Marketing will represent the Powersoft brand in several U.S. states of the Pacific Northwest, including Washington, Oregon, Alaska, northern Idaho and western Montana.

“We’re very excited to be representing Powersoft amplifier products,” says Tony Tudisco, president of First Choice Marketing. “Powersoft is much more than just another amplifier company in the market.

“Because of the company’s green technology and DSP capability, we believe we will be very successful in reaching out to the contractors, consultants and rental touring houses in our service region and showing them what Powersoft offers over their current amplifier lines.”

“We believe the relationship between First Choice Marketing and Powersoft will be good for both companies and for the Pacific Northwest,” says Ken Blecher, director of business development for Powersoft Advanced Technologies, LLC, the U.S. subsidiary of Powersoft. “First Choice Marketing has built a solid reputation over the years and we believe the addition of Powersoft will enhance their many offerings.”

“We are finding that people are looking for something more than what they have right now,” adds Tudisco. “They are looking for something that will take them to the next level as far as less space, more power and, certainly from an architectural consultant point of view, a greener amplifier, without sacrificing sound quality and digital control.

“It is very appealing to be able to tell an integrator that their clients will see a savings from both power consumption and HVAC, especially if it’s a large installation, so their investment improves with Powersoft the longer they use them.”

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dBTechnologies is an Italian-based speaker manufacturer, leading in the Touring & Live sound market by providing innovative audio solutions. Their flagship ViO series is made up of an entirely active/self-powered series of loudspeakers. The dBT lineup also includes passive loudspeakers, software, and amplifiers, all delivering uncompromising performance. dBTechnologies speakers headline some of the largest festivals and concerts worldwide, setting standards in both Live and Installation markets.