Italian loudspeaker manufacturer Eighteen Sound has announced the appointment of Davwinder Sheena as director of sales, Middle East, Asia and Pacific Rim, and Jeffrey Cox as director of sales, North America.
Based in Singapore, Sheena has guided sales leadership in various market quadrants in the Asian region for a number of name pro audio brands from the U.S. and Europe.
“We’re excited to develop this important region of the world utilizing the extensive experience and relationships that Davwinder brings,” states Giacomo Previ, Eighteen Sound director of global sales. “His fluency in so many Asian languages and his comfortable demeanor, make him the ideal teammate and representative of Eighteen Sound in the region.”
“Eighteen Sound has become a serious player over the last decade and the quality Italian design and engineering that the team has come out with over the years is really a step ahead of its class,” adds Sheena. “I am looking forward on reinforcing both their distribution and manufacturing efforts in the territory.”
Cox, who has been handling marketing and business development duties for the company, further expands his role by bolstering sales efforts and availability in North America. His goal is to more broadly develop Eighteen Sound’s client and market relationships in North America while continuing to strengthen the brand worldwide.
“We have worked with Jeffrey for the past 16 months, and it has become very clear that we need to continue to grow our presence in the United States,” says Previ. “We have been preparing the organization to further development in the States, and I am confident our foothold on the North American market will grow exponentially in his hands.”
Cox concludes, “This is an amazing company that redefines quality when it comes to professional audio products. It has been a pleasure being a part of their continued growth. I am particularly looking forward to working with Italy, and directly linking companies in the States to Eighteen Sound, bringing their extraordinary loudspeakers to people everywhere.”