DPA Microphones has appointed Acoustic & Lighting Systems to handle the distribution of its entire product range in Singapore and Thailand. And, in a move that will allow it to get even closer to its customer base in the live, PA and MI markets, DPA has also appointed Arcadia Tech as a direct dealer in Singapore.
“We are excited to have both companies looking after DPA and are confident this move will benefit more professional users in the regional audio community as our upgraded mics with the CORE by DPA technology are being introduced in both territories,” says Ken Kimura, managing director of DPA’s APAC office.
Headquartered in Malaysia and with offices in Singapore, Indonesia and Thailand, Acoustic & Lighting Systems (A&L) is one of the most prominent Audio Visual and Lighting companies in South East Asia. Established in 1993 as a live sound company, A&L has expanded over the years to encompass broadcast and, more recently, the corporate AV sector where it sees plenty of potential for growth.
Eugene Yeo, the Singapore-based general manager of A&L, believes DPA has great potential in the region because its product range covers so many different market sectors – from live sound and theater, to broadcast, recording, film, installation, house of worship and the corporate market.
“We strive to work with brands that can add value to our own brand portfolio, but also to the general pro audio community,” says Yeo. “As a company with a strong heritage and unique technology, DPA has definitely created a distinctive brand identity in the market. Furthermore, it also offers discreet solutions to a wide range of end users whose demand for high-quality microphone products is growing all the time.”
Yeo adds that this is the first time A&L Singapore and Thailand have worked with a major microphone manufacturer and both teams are looking forward to promoting the DPA product range and the latest microphone techniques.
“The support of DPA’s Hong Kong office, together with our own expertise and understanding of local culture, will enable us to take the DPA brand to a new height in our areas,” says Yeo. “A&L actively participates in local pro audio events and exhibitions such as Broadcast Asia, where we will definitely showcase DPA. We have also invested in demo kits so that we can showcase directly to clients at their preferred venues.”
Commenting on the appointment of his company as a DPA direct dealer, Arcadia Tech’s managing director, Ron Koh, says, “DPA has always been a standard to look up to when purchasing microphones and with today’s requirement for content, quality audio products such as DPA are always going to be in demand from independent content creators who are always looking to get their hands on the latest professional tools and upgrades.”
Koh adds that he is very excited about DPA’s latest products such as the new CORE preamps. “How do you improve an already great sounding microphone? That was my initial thought when I first heard about CORE,” says Koh. “But, as with every great company, DPA Microphones continues to innovate and bring out products that just get better and better.”