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DiGiCo Names Rightway Audio Consultant Distributor For Far East

An unexpected move that sees the British digital mixing console manufacturer consolidate its position in the Far East.

DiGiCo has announced the appointment of Rightway Audio Consultant as exclusive distributor for China, Hong Kong, Macau and Taiwan, a decision that was cemented at this month’s PLASA Show.

“DiGiCo is a world-renowned brand with a broad product line which offers excellent value in terms of price and all round performance.”

“As a result, it is a perfect compliment to our current and future business model. I am delighted to be the sole distributor for DiGiCo in China,” says Mr Danny Lau, MD and owner of Rightway Audio.

For DiGiCo, the change to Rightway is a natural progression for its ever-growing customer base in the region.

Take up of the SD range of consoles, including its latest offering, the SD9, has been strong and utilizing the excellent sales and technical abilities of Rightway will ensure that the customer service, training and support for which DiGiCo is so well known will continue to be enhanced.

“Like all good things, there comes a time when a fresh direction can be a positive thing for both parties and such a time has arrived.”

“I am convinced that together with DiGiCo we will grow further and both sides will benefit from the cooperation,” adds Mr Lau.

“Appointing distributors is never a simple task but after one dinner with Danny and his team it was apparent both companies shared the same aspiration and drive,” says James Gordon, DiGiCo’s managing director.

“With an aligned vision and some hard work I am certain we will have a long and beneficial relationship, as well as a few more entertaining dinners.”

Mr Lau concludes, “This is a great step for our company and we are looking forward to a bright digital future.”

DiGiCo Website

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