DAS Audio of America has announced the appointment of Carlito Cobos to the newly created position of national sales director / Retail, where he is strengthening the company’s focus on retail sales and E-commerce.
Based at the company’s national headquarters in Miami and bilingual in English and Spanish, he brings a high level of product knowledge to MI sales. Much of his focus will be on expanding DAS Audio through national e-commerce channels as well as a more personal approach with local audio dealers.
Cobos has more than 20 years of experience in pro audio and the music industry. Prior to joining DAS Audio, he served as the Pro Audio business development manager for Gibson brands, where he oversaw 12 international distribution firms and managed distribution development strategies on an individual, per country basis. Among his other experience, Cobos also served as a studio technician at The Hit Factory in Miami as well as a software test engineer for Irwindale, CA-based M-Audio / Avid.
“DAS Audio has created the best live sound experience on the market, and I want every live sound professional in the country to hear the DAS difference,” Cobos says. “At the end of the day, nothing is more important than a well-designed, aesthetically pleasing, and reliable loudspeaker that fully engages the audience with accurate, articulate sound. These very qualities, which are characteristic of every product manufactured at the company’s facilities in Spain, are crucial for making concerts among the most exciting moments of peoples’ lives. DAS is a recognized leader in quality and performance, and I look forward to helping the company reach the next level in its success.”
Jaime Villegas, general manager at DAS Audio of America, adds, “Carlito brings a rich set of skills and experience to his new position with DAS. I have every confidence in his ability to make a positive impression on the sales professionals he will interact with and that his presence will be most beneficial to our organization. I am confident he will be a tremendous asset to our company. All of us at DAS Audio welcome him aboard.”
