DAS Audio of America has announced the appointment of Michael Palmer to the position of vice president of sales – pro audio, where he is working to expand the company’s sales channel through its representative and partner network as well as impact the company’s initiatives to grow its presence with products such as the recently introduced LARA cardioid line array system.
Based remotely out of San Antonio, Texas, Palmer previously served as director of sales for Eastern Acoustics Works (EAW) and before that as the head of sales for the U.S. and Canada for L-Acoustics. He also worked for American Music And Sound, where he spearheaded the sales efforts for the Allen & Heath brand.
“I have been extremely fortunate to have a career in music and sound,” Palmer says. “From my earliest days as a product specialist for Guitar Center throughout my various tenures with some of our industry’s leading equipment manufacturers, I have gained a well-balanced perspective on the ins and outs of our business. I like to think that I have a solid understanding of the concerns facing both equipment manufacturers and customers alike, and I believe this experience will enable me to make a solid contribution to DAS Audio. I look forward to being part of the team that takes DAS to its next level of success.”
Jaime Villegas, general manager of DAS Audio of America, adds, “Michael brings an impressive track record to his new position with DAS, and I have complete confidence that he will be a significant contributor to our efforts. His background has an ideal blend of both sales and product knowledge, and I am confident he will be a tremendous asset to our company going forward. All of us at DAS Audio welcome him aboard.”
