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D.A.S. Audio Appoints Business Development Manager—Installed Sound

Loren Robinson overseeing company's focus on AV market opportunities

D.A.S. Audio has announced the appointment of Arthur “Loren” Robinson to the newly created position of business development manager—installed sound, overseeing the company’s nationwide sales for the company’s installed sound accounts.

Specifically, Robinson is serving as the company’s interface with integrators, consultants, and design/build firms, and he’s also assisting in managing and hiring the various representative firms that coordinate sales throughout the various territories. He began in his new role in February and is based out of Southern California.

Robinson’s background makes him well-suited for his new position, with work in system design and operation, technical training and large project development. Most recently, he served as the U.S./Canada sales manager for Community Professional, and studied Applied Electronics at both Wright Technical Institute and Cypress College in Cypress, CA.

“With sound systems used by leading touring artists, installations at many of the world’s most esteemed venues, and portable systems used by performing musicians for a wide range of applications, D.A.S. Audio is, without question, one of the world’s great loudspeaker manufacturers,” Robinson says. “The company has an impressive product catalog, with much of it being ideally suited for the installed sound / AV market, which I believe is rife with opportunities. I’m delighted to be spearheading the company efforts in this area.”

Jaime Villegas, general manager for D.A.S. Audio of America,adds, “With advancements in AV technology, we believe there are numerous growth opportunities in the installed sound market. Loren brings the knowledge, experience, and enthusiasm we’ve been looking for and I’m confident he’ll make a solid contribution to our company. All of us on the D.A.S. team welcome him.”

D.A.S. Audio

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dBTechnologies is an Italian-based speaker manufacturer, leading in the Touring & Live sound market by providing innovative audio solutions. Their flagship ViO series is made up of an entirely active/self-powered series of loudspeakers. The dBT lineup also includes passive loudspeakers, software, and amplifiers, all delivering uncompromising performance. dBTechnologies speakers headline some of the largest festivals and concerts worldwide, setting standards in both Live and Installation markets.