Reggio Emilia, Italy-based Eighteen Sound has announced the rebranding of Ciare, which Eighteen Sound acquired late last year.
The brand was relaunched at the recent Prolight + Sound exhibition in Frankfurt, Germany, with a powerful and effective corporate image that includes a new logo and brand slogan.
The Ciare brand represents 75 years of experience in the design and production of loudspeaker and amplifier components for the professional, home and car audio markets.
The new logo and slogan “To each their own sound” represents a commitment to continue to take note of customer and market requirements when designing new and innovative products for the three market segments the brand serves.
To advance their efforts, Ciare presented the NDA1, a new 1-inch neodymium HF compression driver; the 6M38, a 6.5-inch ceramic midrange with a flat suspension design; and lastly the 6NCX50 6.5-inch coaxial.
“The relaunch of Ciare is a major step towards revitalizing and strengthening the Ciare brand,” stated Giacomo Previ, Eighteen Sound’s sales and marketing director. “I am looking forward to continuing to cater to our loyal clients while watching the brand flourish with new followers.”