By PSW Staff • January 29, 2018 The National Building, site of Shure's new facility in downtown Chicago that's slated to open this Spring. Shure has announced plans to open an office in downtown Chicago, specifically in the Loop district, enabling the company to be closer to its customers and accommodate the ongoing growth and expansion of its business. On pace to outgrow its corporate headquarters in Niles, IL, by the end of 2018, Shure will move its sales, marketing, customer service, and market development associates to the downtown location, located on a full floor (35,000 square feet) of The National Building, a renovated 20-story former headquarters of Chicago Public Schools. It is scheduled to open this coming Spring. “There are two primary reasons for us to make this move and open a downtown Chicago office, both of which are very positive,” explains Abby Kaplan, senior director, U.S. Retail Group. “First, we’ve outgrown the space in our current Corporate headquarters, and second, this location brings us closer to our loyal customers – especially in our ‘home market’ of Chicago.” The new City Center will make room for additional talent and offer an interactive demonstration facility that, when paired with proximity to clients across a variety of customer groups, makes the new office opening a strategic move that aligns well with larger company objectives. A 3-D rendering of an interior space in the new Shure Chicago facility. In addition, Shure states that the creation of a more conducive environment for conferencing and professional products — specifically for the Microflex Advance line — will better enable its associates to provide a top-quality service experience for customers. The new space has been designed to closely mirror Shure’s brand culture, a direct reflection of the company’s image and history. “Over the past several years, we’ve increased our focus on the integrated systems market by introducing products like MXW and MXA,” notes Jim Schanz, senior director, U.S. Pro/Systems Group. “One of the key features of the new downtown Chicago location will be what we’re calling the Shure Experience Center. A significant portion of this space will be dedicated to these new products, so that customers can experience all of their features and benefits in a ‘real world’ environment.” The company intends to host approximately 130-150 associates in the office within the next few years. Shure Tagged with: Business Management Microphone World Microphones Shure · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.