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MUSIC Group Names Sweetwater Its Dealer Of The Year

Awarded to the best performing retailer in terms of sales performance, customer relationships and product knowledge

By PSW Staff November 17, 2014

The MUSIC Group Dealer of the Year award for Sweetwater

Sweetwater has been named by MUSIC Group as its Dealer of the Year, awarded to the best performing retailer in terms of sales performance, customer relationships and product knowledge.

“We are very proud of the relationship with Sweetwater and their team,” status Uli Behringer, CEO of MUSIC Group.“Over the past two years, sales of our brands Midas, Turbosound, Behringer and Bugera have seen unprecedented growth.”

Sweetwater CEO Chuck Surack adds, “It’s an honor to be chosen as MUSIC Group’s Dealer of the Year, and I’m proud to accept it on behalf of every employee of Sweetwater. As a full line dealer of the wonderfully diverse Behringer, Bugera, Midas and Turbosound lines, we’ve found that customers are quickly discovering the quality and value these brands bring to their music making experience.

“And, because Sweetwater continues to build our business on the simple principle of ‘doing the right thing,’ Behringer’s and Bugera’s quality control and industry leading low failure rates allow us to recommend products like their incredible X32 mixer with complete confidence.”

“I had the pleasure to speak in front of Sweetwater’s 250 sales engineers and experience firsthand the professional operation Sweetwater is built on,” Behringer continues. “We would like to congratulate Chuck and his team on this prestigious Award.”



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