By PSW Staff • January 5, 2009 Matt Larson of Group One Group One Ltd. has announced the appointment of Matt Larson as its National Sales Manager for Professional Audio Products. In his new position, Larson will oversee the U.S. sales efforts of Group One’s roster of audio products, which include DiGiCo, MC2, and XTA. Larson is a pro audio veteran, whose previous experience includes Business & Sales Manager for the prestigious Midas and Klark Teknik lines. “I am excited to be part of the Group One team,” Larson states. “They are known for assembling key players in the professional audio markets for their sales force. From MC2 to XTA to DiGiCo, G1 has a strong roster of the best audio products available. “DiGiCo, for one, has a complete lineup of digital mixing consoles for all types of applications, from the flagship SD7 right down to the robust SD8. Prior to the launch of the DiGiCo SD8, with its powerful floating point processing, many sound engineers had to choose alternatives while sacrificing sonic performance. I look forward to being a resource to all of our customer’s growth plans.” “As the former head of sales for Midas and Klark Teknik, this is quite a coup for Group One,” said Jack Kelly, Group One President. “Matt brings a wealth of sales and marketing expertise and knowledge, as well as extensive contacts and a fabulous reputation within the audio community. We are thrilled to have him as part of our team.” For more information: Group One Website Comments Have something to say about this PSW content? Leave a comment! Cancel reply Scroll past the ”Post Comment” button below to view any existing comments. Your email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed. Tagged with: Business Consoles DiGiCo Group One Management Manufacturer MC2 Midas Mixing New Product Professional Sales Websites XTA · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.