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Best Buy To Open In-Store Music Centers

Electronics giant will become nation's second-largest instrument seller

By PSW Staff September 11, 2008

The nation’s largest consumer electronics retailer will announce Tuesday that it plans to open as many as 85 of the music centers inside its stores by the end of the year and could add even more locations in the future, executives told The Associated Press.

The nation’s largest consumer electronics retailer will announce Tuesday that it plans to open as many as 85 of the music centers inside its stores by the end of the year and could add even more locations in the future, executives told The Associated Press.

Each site will use about 2,500 square feet of retail space and include roughly 1,000 different products with well-known brand names such as Fender, Gibson, Drum Workshop and Roland.

“We’re not just extending the shelf space in the store, we’re creating a designated area specifically for this experience,” said Kevin Balon, the company’s vice president of musical instruments. “And we’re trying to create an authentic and genuine musical instrument store look and feel inside of Best Buy.”

The Richfield, Minn.-based retailer — already an industry leader in sales of everything from digital cameras to video games — will use its headfirst jump into the $8 billion U.S. musical instrument market to carve out new revenue opportunities as sales of CDs and DVDs slow, experts said.

When the rollout is complete, Best Buy — already considered by many investors to be a global powerhouse in the electronics retailing world — will become the second-largest instrument seller in the country based on locations.

Via MSN and Associated Press:
Read entire article on MSN’s website.

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