By PSW Staff • March 8, 2017 Sennheiser announces that it will participate in this year’s SXSW Interactive Festival as both an exhibitor and a panelist. Between March 12th and March 15th, Sennheiser [Austin Convention Center, Booth 127] invites attendees to experience ‘The Future of Audio’ through its AMBEO VR audio technology, content creation workshops and headphone listening stations. In addition, the company will participate on a panel “Designing the Sound of the Future” on March 14th between 3:30 p.m. and 4:30 p.m. During the SXSW Trade Show, which hosts a diverse range of exhibitors, Sennheiser will feature a live digital content recording exhibit featuring its AMBEO VR microphone technology, in addition to showcasing several of its recent headphone and microphone launches from the CES 2017 and NAMM 2017 conventions. These include the company’s new AMBEO Smart Surround, its MKE 2 Element microphone, its new line of wireless headphones, and many other products. Accredited SXSW attendees will have a chance to glimpse ‘the future of audio’ during a panel featuring Uwe Cremering, director AMBEO Immersive Audio. Cremering, who co-oversees the company’s worldwide 3D audio activities around VR, AR, 3D sound recording, 3D sound mixing and 3D listening, will be joined by Leslie Ann Jones of Skywalker Sound and other experts on the topic. The focus of the panel will be to discuss the increasing need for more advanced approaches to sound design, as well as new installations and developments in AR/VR. The panel is open to badgeholders and will take place on March 14th between 3:30 p.m. and 4:30 p.m. at JW Marriott Salon E., located at 110 East 2nd Street. “Sennheiser is thrilled to take part in SXSW this year, particularly as VR/AR technologies emerge into the mainstream,” says Cremering. “As a company with a rich history of innovation, our company continues to drive new possibilities in audio as VR/AR and other exciting mediums continue to unfold. We look forward to engaging an authentic and passionate audience at the SXSW Interactive Festival.” Uwe Cremering is director AMBEO Immersive Audio and co-oversees the company’s worldwide 3D audio activities around VR, AR, 3D sound recording, 3D sound mixing and 3D listening. Sennheiser Tagged with: Announcements AR Education Microphones Sennheiser Surround Trade Shows VR · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.