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Renkus-Heinz Reinforces Hong Kong’s Causeway Bay Outdoor Video Screen

IC Live Triple column line arrays support new 230-foot wide screen on the exterior of the flagship Sogo department store.

By PSW Staff April 16, 2018

The new exterior screen on the Sogo department store in Hong Kong.

Designing an outdoor audio installation in an urban environment always presents some unique challenges, not least the need to combat traffic noise and the general din of city life without offending noise pollution laws. Those challenges become all the more profound when the installation is one of the most visible AV projects in the island’s history, located on one of Hong Kong’s busiest thoroughfares.

An unmissable addition to Hong Kong’s Causeway Bay, the 230-foot (W) x 53-foot (H) video screen now proudly adorns the exterior of the flagship Sogo department store, itself an icon of the city. Ensuring that the screen sounds as impressive as it looks are two 12-foot Renkus-Heinz IC Live Triple column line arrays.

Ian Harris, president and principal consultant of ihD Ltd, was engaged to advise on the project and quickly realized the breadth of the noise issues facing the installation.

“Down in the street we measured a standard level of 75 dBA to 85 dBA (weighted) of traffic noise, so we knew our main challenge would be to get the sound or speech across to people through this level of background noise, but without incurring complaints from other traders or the local authorities,” he explains.

The responsibility was therefore on Harris and his team to deliver clear, consistent audio, but to ensure that it only reached those to whom it was directed – namely pedestrians at street level. “For those reasons, it had to be a beam-steered column array,” Harris continues, “and Renkus-Heinz IC Live is really the only one that can offer extended bass for the low-frequency content.”

Harris employed EASE modeling and ultimately arrived at a straightforward solution comprising two columns of three IC Live Triple column arrays apiece. “We face tropical storms, typhoons and – even in less dramatic periods – salty rain coming off the ocean, so the loudspeakers were provided in weatherproofed finishes,” says Patrick Leung, of regional Renkus-Heinz distributor CAH Professional Sound.

The installation took place over the summer, after which Harris and his team cautiously began to put the system into action. “We started at a low level – not even 5dB above the traffic noise level – as we were very keen that the system should not interfere with the activities of other stores,” he stresses.

In addition to relaying a wealth of pre-recorded advertising content and messages, the new system is also expected to deliver live interviews from the shop-floor and the street below, and to this end the installation involved the provision of multiple camera and microphone feeds around the site.

“The system is sounding good. The use of processing to compress signals in order to really define the range has definitely helped us too,” Harris concludes.


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