By PSW Staff • October 26, 2015 QSC has released a new white paper with an analysis of what AV professionals can do to create and nurture relationships with IT pros that are ultimately more profitable. QSC teamed with Spiceworks to question IT buyers and professionals to learn more about their conceptions of AV integrators. The results demonstrate what audiovisual professionals can do to strengthen communication and do business that is mutually beneficial. “AV Integrators are going to find it more and more difficult to land new corporate AV installations unless they fully understand the IT arena. Learning to interface with IT decision makers and personnel—and understand their requirements and concerns—is going to be the key to this puzzle going forward,” says Patrick Heyn, systems marketing manager. “QSC wants to help AV professionals to bridge this learning gap, starting with this white paper.” The white paper, “4 Strategies to Successfully Sell to Corporate IT,” details:—How to become a strategic partner for a company’s IT department—The key players and how to prepare for their needs—What true IT integration means—Ways to earn the trust of technology buyers QSC 4 Strategies to Successfully Sell to Corporate IT Comments Have something to say about this PSW content? Leave a comment! Cancel reply Scroll past the ”Post Comment” button below to view any existing comments. Your email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed. Tagged with: AV Education Engineer Installations Manufacturer QSC Technician White Papers · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.