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Martin Audio Appoints Mexico City’s Pro Active LATAM

Owner/director Berenice Gutierrez expands portfolio of pro audio products for Latin America and the Caribbean with new distribution agreement.

By PSW Staff March 13, 2017

(L-R) Dom Harter, managing director Martin Audio; Berenice Gutierrez, director Pro Active LATAM.

Martin Audio has appointed Pro Active Latin America as the company’s sales representative for Latin America and the Caribbean.

Based in Mexico City and guided by owner/director Berenice Gutierrez, Pro Active LATAM has built an impressive portfolio that includes Allen & Heath, Ashly Audio and UDG in addition to Martin Audio.

Asked about the appointment, Gutierrez says, “Of course, I’ve known about Martin Audio for many years because it’s a well-known brand with a reputation for quality and excellence. It’s an honor for me and our team to work with an important company that has such huge potential in Latin America, both for the live sound and integration markets. We are very focused on serving the top audio brands such as Martin Audio and matching them to best distribution partners in in the Latin American culture.”

Martin Audio managing director Dominic Harter, a friend and associate who is responsible for recruiting Gutierrez to help build the company’s worldwide expansion, adds, “I have known Berenice for 10 years and have always been impressed with the enthusiasm and energy she brings to a brand. Martin Audio now have a new focus on our business in Latin America – we are looking to build on our success in the region and Berenice will be targeted with widening our distribution across the region, a task Pro Active Latin America will excel at.”

Martin Audio

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