By PSW Staff • June 24, 2019 Gene Houck, Audix director of sales with his Audix microphone and Zion bass. Audix announces that Gene Houck, Audix director of sales, will retire at the end of June. Houck joined Audix in December of 2000, initially boosting retail and pro audio sales and later playing a crucial role in developing the house of worship market. Formerly a worship leader himself, as well as a respected professional vocalist and bass player, he was able to quickly establish inroads. Leveraging his experience and connections, he built relationships with contractors who specialized in house of worship installations and created endorsements with influential contemporary Christian artists such as Casting Crowns, Phil Keaggy, and Lincoln Brewster. In addition to his business development achievements, Houck’s natural ability to understand the needs of consumers and articulate them to the Audix engineering team led to the development of many innovative microphone products for the broader installed sound market. Over the last decade, Houck has overseen the development of this rapidly evolving and important market. “Gene has an infectious passion for the audio industry and Audix products,” says Cindy Bigeh, CFO at Audix. “He has played an instrumental role in the success of Audix and his achievements have been noteworthy. Audix will miss Gene’s warm smile, friendly nature, devout professionalism and positive attitude. We wish him the very best in his next chapter.” Houck will be succeeded by David Marsh, formerly with Audio Technica. During his 16-year tenure with the Japanese company, Marsh rose from regional sales manager to director of sales for the professional markets in the U.S. and Canada. Along the way, he helped expand Audio Technica’s reach into professional audio, including the contractor/integration and broadcast markets. Audix Tagged with: Audix · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.