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d&b audiotechnik Appoints SFL Group As UK Sales Partner

SFL specializes in sales support, permanent installations, corporate hire, as well as a training program for live production engineers

By PSW Staff June 1, 2016

Gianni Abruzzese and Tom Jeffery

d&b audiotechnik Great Britain has appointed Reading-based AV supplier SFL as an official UK sales partner.

Founded in 1990, SFL specializes in sales support, permanent installations and corporate hire, as well as offering an in-house training program for live production engineers. As AV partner for the Royal Albert Hall, SFL has a reputation throughout the UK and international markets.

Gianni Abruzzese, commercial manager at d&b GB: “d&b and SFL have shared a rich twenty-year history. As a key user of d&b products, the expertise and experience the team brings can only be a benefit to d&b and our end users. SFL have an impressive infrastructure, with their dedicated sales, install and corporate rental divisions, fronted by specialist staff who know exactly how to support their customers. SFL shares the d&b education ethos, we see this partnership going from strength to strength.”

“We are excited about this developing partnership,” confirmed Tom Jeffery, managing director at SFL, “and we look forward to supporting d&b users through supply, installation, and training – and being a center of excellence for d&b. Purchasing a d&b system isn’t just a one off transaction, it’s an investment into a relationship with a brand and with a supplier that will last the lifetime of your equipment and beyond.”

d&b audiotechnik


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