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Dale Pro Audio Announces Strategic Merger With Strassberg Associates

Will enable Dale to further increase service to customers as well as create new sales and technology programs and develop synchronized sales/marketing efforts

By PSW Staff October 21, 2015

New Dale Pro Audio team members Steve Strassberg (left) and Joel Guilbert.

Steve Strassberg and Joel Guilbert have joined Dale Pro Audio, a leading New York City-based pro audio dealer for 60 years, in a merger with Strassberg Associates (also of New York).

Specifically, Steve Strassberg is now serving as vice president/general manager at Dale, while Joel Guilbert has been named technology development manager.

The moves will enable Dale to provide a higher level of service to its customers, in addition to creating new sales and technology programs to benefit end users, and develop synchronized sales and marketing efforts.

Strassberg comes to Dale following almost 25 years as the owner of Strassberg Associates, a direct sales consulting firm for companies such as Dolby, Linear Acoustic and TC Electronic. Prior to that, he worked in sales management capacities for several industry manufacturers and held production posts at CBS Radio and CBS Television networks.

“This is an exciting opportunity for us to bring new ideas and technologies to Dale as well as help expand their influence and expertise in the various industry segments,” he says. “They have a large, knowledgeable sales and sales support team, and I look forward to helping guide them into the future.”

Guilbert has been an instrumental part of the growth of Strassberg Associates over more than a dozen years. In his new role at Dale, he will oversee product support and integration as well as help identify opportunities to blend emerging technologies with client applications.

Dale Pro Audio co-owner Valerie Lager states, “As we prepare for our 60th anniversary next year, we look forward to building upon a cornerstone of our business that has helped distinguish us – our ability to form close relationships with our customers and to deliver superior support both before and after a transaction. Steve and Joel’s contributions will enable us to try new approaches and implement additional key services for everyone’s mutual benefit.”
Dale Pro Audio


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