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American Music Theatre Updates With Clair Brothers 

Lancaster, PA, venue housing a 1,600-seat room that welcomes over 250,000 attendees a year steps up to new C8-TrueFit loudspeakers.

By PSW Staff August 29, 2018

American Music Theatre (Credit and copyright: Brandon Martin)

Since its debut in 1997, American Music Theatre has featured both touring concerts and original shows. Housing a 1,600-seat room that welcomes over 250,000 attendees a year, this venue hosts more than 300 live performances annually – performances that include Broadway tours, noteworthy rock acts, famous comedians, as well as many of yesterday and today’s performers.

Clair Brothers has been there from the beginning, having been selected by American Music Theatre to provide the first (and to this day only) loudspeaker system in the venue. Now, twenty-two years later, Clair Brothers was called on again, this time for the upgrade to its C8-TrueFit loudspeaker.

Part of the Theatre’s mission is to create diverse, extraordinary, immersive, live entertainment experiences and compelling musical productions. Says Jim Martin, executive director at American Music Theatre, “Twenty-two years ago, we installed a top-of-the-line audio system from Clair Brothers that has served us well. When we were first told about C8-TrueFit technology, we were hopeful about what it could mean for our room. We already trust Clair Brothers, so it wasn’t a huge leap of faith to know they would deliver on the promise that the custom-tailored nature of TrueFit was the right way to go. Of course, it’s exceeded our expectations. We now recognize this system as the best technology on the market today. It is truly an acoustically true fit.”

Clair Brothers TrueFit Technology is a modular, bespoke waveguide providing customization in audio design. As a general rule, C8-TrueFit arrays feature singularly-configured, continuously-variable and asymmetric waveguides that are “designed-to-order” based on a room’s distinctive shape. Clair Brothers TrueFit approach to venue-specific design customization is made feasible through 3D CAD software – a proprietary Clair Brothers engineering technology. While a totally custom system is a theoretically worthy ideal to strive towards, these technological advances now overcome prior constraints in required design time and real-world manufacturing.

In today’s world, it’s easy to imagine a novel process like this that might involve 3D printing using plastic substrates, but at Clair Brothers wood reigns supreme as the horn and waveguide material. This is also the case for TrueFit technology.

“Any room presents challenges in that walls create reflective surfaces, which can deliver unwanted sounds. The TrueFit series, with its ability to guide audio, all but eliminates bounce-back from the sidewalls and was chosen for that exact reason.” Brandon Martin, AMT’s director of production continues. “As far as aesthetics, our room boasts unobstructed views from all seating options and a more contemporary design. The TrueFit system, with its compact size and impressive results, fits naturally into our room and does not detract from any audience or performer sightlines. It has the added benefit of looking sharp, too.”

For the install Clair Brothers joined forces with Lab.gruppen and Lake Processing Software. As Martin explains, “We now have a system that has twice the output potential but uses forty-percent less electricity than was used before. This upgrade, with its significant electricity savings, is part of a $1.8 million facility improvement, including a new energy-efficient HVAC system, a new eco-friendly roof, updates to our lobby lights with more energy-efficient bulbs, and more. These improvements will significantly lessen our theatre’s carbon footprint while improving our patrons’ experience. It’s a win on all sides.”

Martin makes this important point, “There are many high-end audio providers throughout the country. Fortunately for us, the best is right in our backyard. We’re privileged to have been working with Clair Brothers for the past twenty-two years and look forward to new and exciting ways we can continue to work together.”

Clair Brothers

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