Calrec Audio has announced the appointment of David Letson to the new position of regional director of sales for the western U.S. and Canada.
The westward expansion of the U.S.-based sales force represents the company’s intention to better serve the market for its audio consoles in the entertainment and regional broadcast sectors.
Letson was integral in developing Calrec’s close relationship with Sky as well as its market in the Middle East and Eastern Europe when he worked as a sales manager for the company in the United Kingdom from 2001 to 2008.
Most recently, he has served as national sales manager for Riedel Communications, Australia.
“Calrec has had an excellent few years of development, and we’re seeing the fruits of the development now, in particular with the new Apollo and Artemis consoles that rely on our integrated Hydra2 networking,” said Letson.
“It’s an exciting time for the company, and I’m looking forward to introducing the benefits of Calrec technology to new customers in studios and other media enterprises in Southern California, the western U.S., and Canada.”
Letson will be based in Los Angeles and will report to Henry Goodman, Calrec’s head of sales and marketing. He takes over his new responsibilities Oct. 18, just in time to attend the Audio Engineering Society (AES) convention in San Francisco Nov. 4-7.
