QSC Audio has announced that Brad Zell has joined the marketing team as online marketing manager, where will be responsible for leading the company’s digital marketing efforts including social media management, digital content creation, campaign management, and artist relations.
“I’m elated to have Brad Zell join our marketing communications team,” says Ray van Straten, QSC senior director, marketing communications and training & education. “As we continue to grow as a global brand, the ability to create and deploy compelling and effective online campaigns will be crucial to our success. Brad’s vast experience and knowledge on the QSC team present us with new and exciting possibilities for the future.”
Zell joins QSC after a 10-year career at PreSonus, where he was director of marketing communications, responsible for dealer and distributor marketing activities and relationships, as well as social media and artist relations. He also headed up the PreSonus product management department where he created and implemented the company’s stage-gate product development process.
Prior to his work at PreSonus, Zell was a director at Avalon Design, responsible for sales, marketing and operations. After acquiring his MBA, he began his career in the music equipment manufacturing industry with Metalithic Systems as marketing manager. He’s been a performing musician since his teens and remains passionate about playing and recording music.
“I’m extremely excited to join the talented marketing team at QSC,” Zell says. “My goal is to continue to grow our social communities and our online presence, building on the amazing customer care that QSC has already established.
“And I also happen to be a happy QSC customer. It’s great to be able to work for the company that makes my favorite loudspeakers and aligns with my passion as a musician.”