Canada-based Bluesound Professional has announced the appointment of Craig Cooper as its new North American Sales Manager, responsible for facilitating sales growth in the market in working with reps, system integrators, consultants and end customers.
Based in St. Louis, Cooper brings experience in creative direction, regional brand growth and marketing strategy to his new position, previously holding executive positions at Analog Way (AV manufacturer), Bormann Marketing (pro audio manufacturer) and Pinnacle Entertainment (end user). During his most recent role as regional sales manager with Analog Way, he established the company’s in the Midwest Region through initiating and expanding relationships with key stakeholders and influencers.
Graeme Harrison, VP and GM of Bluesound Professional, states, “I’m very pleased to welcome Craig to our Bluesound Professional team. His appointment will allow us to focus more attention on our North American customers. Our sales have been increasing steadily throughout 2021 in North America and we are optimistic that having Craig on our team will further increase this trend in 2022 and beyond. Craig has experience as an end user, a rep and working for a manufacturer, and therefore uniquely equipped to understand the needs of our customers.”