Blue Microphones has named Stacey Moran as its new vice president of marketing, where she is responsible for Blue’s overall marketing strategy and messaging. She will also be working closely with the product development team in establishing strategic plans, along with executing the launch process and marketing for each product.
“We’re excited to have Stacey on the team to fulfill this important position,” states John Maier, CEO of Blue Microphones. “Her knowledge of the audio industry and strategic approach to marketing are a perfect fit for bringing the Blue brand to market and helping continue our aggressive growth.”
Moran comes to Blue from TC Group Americas, where she handled North American marketing for brands like TC Electronic, TC-Helicon, Lab.gruppen, Dynaudio Acoustics and Tannoy.
Prior to that, she held various marketing roles for such brands as Alesis and Sonic Foundry, and has also spent time on the advertising side of prominent audio publications. Her primary roles included the responsibility of developing and promoting brands, defining marketing objectives in partnership with executive management and product managers, and creating 360-degree marketing plans based on sales goals and long-term brand direction.
“Blue is in a perfect position to capitalize on their creativity and reputation in both the consumer and professional market,” says Moran. “I am looking forward to activating their market strategy and guiding brand awareness for such an innovative company.”
Moran will be based in at Blue Microphones headquarters in Westlake Village, CA.
