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Blue Expands US Pro Audio Sales

Expanding its sales organization to support recent and projected new growth

Blue Microphones has announced that it is implementing additional factory representatives and independent rep firms to manage its sales in the field.

Effective immediately, Blue mainstays Ben Thompkins and Jonathan von Retzell will be responsible for the western and central territories respectively as Technical Sales Representatives (TSR’s).

In addition, Blue has announced the hiring of New York-based Danny Garcia as the eastern regional TSR.

As company employees, this team of TSRs will oversee sales as well as provide professional technical assistance within their territories.

To enhance the roles of its TSR’s, Blue has hired three independent sales rep firms in the country.

Meyer Marketing will be responsible for the state of Florida and Puerto Rico, Benchmark Audio Sales will represent Blue in New England and Dallas-based Marketing Concepts will cover Texas, Oklahoma, Louisiana and Arkansas.

“While the vast majority of our competitors have shrunk their sales teams over the past few years, Blue has decided to up the ante.” explained Dino Virella, Blue’s Sales Director.

“Our unique combination of factory TSR’s and independent reps will allow us to continue the tremendous growth we’ve experienced in the past few years. Our dealers have been the cornerstone of this growth and we remain committed to them by making these changes and appointments ensuring that we don’t lose momentum despite a challenging economy”.

Blue Microphones Website

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TELEFUNKEN Elektroakustik’s mission is to design and build iconic microphones and modern professional audio equipment that provides classic sound for recording, broadcast, studio, and stage . Our vision is to be a global leader in emitting good vibes through manufacturing and design, all while capturing the spark of the TELEFUNKEN legacy and transmitting it with uncompromising quality.