BikeFest, the fundraising cycle event organized by PLASA, #WeMakeEvents and AFIAL, will return to Spain for a second year this coming January 27-29, cycling up to 400 km to the ISE 2023 show in Barcelona.
By doing so, the BikeFest team will raise money for industry charity Backup Tech while helping to foster friendships across the live events and AV industries. The growing team is seeking new members to join them for the upcoming ride as well as sponsors who are interested in aligning with industry values. Further, those who wish to support the event from afar can donate or buy branded merchandise.
The three-day route will begin in Valencia and travel along the Mediterranean coast via Peñiscola and Tarragona toward Barcelona. Once at ISE, the BikeFest team will be invited to a reception and presented with their medals, where they can celebrate their achievement and network with industry peers.
Participants can sign up for the full 400 km route or join in for the last leg on day three that has a distance of 95 km. As part of the entry fee, team members will receive meals and accommodation. A support vehicle will on hand throughout the route and specialist bikes are available for hire.
With additional participants and sponsors, the BikeFest team hopes to exceed what they raised last year. Once the basic event costs are covered, Backup will use thelfunds to help industry professionals who are in need due to ill health or financial hardship.
Nicky Greet, membership, skills and technical director for PLASA as well as a member of the #WeMakeEvents steering group, says, “BikeFest has become a fantastic annual event, bringing together people from across the industry. Not only are we raising money for a very worthy cause, we are having a great time whilst doing it. If you’re interested but overwhelmed by the three-day challenge, you can join in for just one day, making BikeFest much more accessible for all abilities. Whichever option you choose, I look forward to seeing you on the road!”
Juan Jose Vila, CMO and COO of Equipson and leader of #WeMakeEvents Spain, adds, “Last year’s BikeFest Spain was a triumph. And we welcomed new team members, some of whom had very little cycling experience, demonstrating our inclusive values. And by finishing at ISE Barcelona, BikeFest is the perfect opportunity to raise awareness of our industry. It’s an amazing journey, so if you’re up for the challenge, I invite you to join us in January!”
Go here to sign up for BikeFest Spain, and here to make a donation.
