People | Business

Biamp Streamlines European Distribution System

Moves made to improve support of sales, support and product distribution in the region

Biamp has announced a new, streamlined European distribution model to improve support of the company’s sales, support, and product distribution in the region, specifically transitioning to either a sole distributor or dealer-direct distribution system.

The following sole distributors have been selected for key regions:

• Austria – Kain Audio-Technik GmbH
• Denmark – Kinovox Scandinavia ApS
• France – Sidev
• Germany – prodyTel Distribution GmbH
• Italy – Prase Engineering S.p.A.
• Norway – Scandec Systemer AS
• Poland – Konsbud Audio Sp. zo.o.
• Russia – AV Center Russia LLC
• Spain – AVIT Vision S.L.
• Switzerland – Show Supply GmbH
• The Netherlands – Mennegat Trading BV

Additionally, in Belgium, Luxembourg, and the United Kingdom, Biamp will be transitioning to a dealer-direct distribution model.

“We’re thrilled to partner with this select group of distributors who offer regional expertise and strategic alignment with our expanded European operations,” says Rashid Skaf, Biamp president, CEO, and co-chairman. “We look forward to working closely with these partners to drive growth and enhance operations throughout the region.”

Following the recent opening of the company’s new European headquarters in Antwerp, Belgium, and the acquisition of Apart Audio and Community Loudspeakers, Biamp’s new European distribution model intended to enable the company to more aggressively pursue opportunities in all target geographies and vertical markets.

“By appointing a single distributor that can cover Biamp’s full product portfolio — including Apart retail and hospitality loudspeakers, Community large venue loudspeakers, and Cambridge sound management solutions — our customers get a single point of contact for better service, complete solutions, and an exceptional experience,” notes Kris Vermuyten, general manager, Biamp Europe.


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