Biamp has announced the implementation of a dealer-direct model in the United Kingdom and Ireland, intended to enhance the company’s ability to support customers and drive growth.
Following the recent opening of the company’s new European headquarters in Antwerp, Belgium, and UK sales office in London, Biamp is now transitioning to dealer-direct model to strengthen the company’s sales, support, and product distribution in the region. In addition to some direct accounts, Biamp will also be working with Midwich, Leisuretec, and Professional Audio in Northern Ireland—in all cases, served by Biamp’s sales and support staff.
“With the UK being one of the biggest and most important markets in Europe, we are confident that our decision to go direct will allow us to serve our partners more effectively,” says Kris Vermuyten, general manager, Biamp Europe. Bringing on board an experienced UK sales force coupled with an expanded pre- and post-sales support team will allow us to engage dealers more fully in the UK and Ireland markets. This, in combination with our consultant support and vertical business development group, will ensure that we achieve our ambitious growth plans for the region. We are convinced this is the best way to promote beneficial synergies between Biamp DSP products, microphones, loudspeakers, amplifiers and complementary electronics.”