The Universal Hip Hop Museum’s current installation at the Bronx Terminal Market, ‘The [R]Evolution of Hip Hop’s ‘Golden Era’ circa 1986-1990’ that provides an interactive journey through hip-hop culture and history using artifacts, multimedia, artificial intelligence, and virtual and augmented technologies, is employing a sound reinforcement system utilizing BASSBOSS powered loudspeakers.
Specifically, the system serving the 3,000-square-foot space incorporates SV9 powered and Diamon 12 powered coaxial loudspeakers joined by plenty of bass delivered by BB15 (single 15-inch), DJ18 (single 18-inch) and SSP218 (double 18-inch) powered subwoofers.
UHHM founding member and curator of music programming Shawn ‘Cutman LG’ Thomas brought BASSBOSS to the attention of the museum staff, believing it would bring the exhibit the desired intensity and clarity. “BASSBOSS is the sound of the future right here in the present,” he says.
UHHM executive director Rocky Bucano adds, “The new sound system provided by BASSBOSS for the [R]Evolution of Hip Hop’s new Golden Era exhibit puts the bass in your face! The first thing that visitors to the exhibit realize is that the sound is amazing and that puts them right in the center of the experience.”
Located in the birthplace of the genre, the Universal Hip Hop Museum in the Bronx celebrates and preserves the history of local and global hip hop. Opening in 2024, this 50,000-plus-square-foot museum will provide a window into the music, style, art, culture and fashion of the hip hop experience.
“The sound of the museum was an important element to present the RIAA Certified, Grammy winning, chart topping, Hall of Fame artists in excellent sonic environments when we were designing our interactive museum,” says Elai Tubo, curator of sound for the UHHM. “The museum was looking for a partner that understood our vision. BASSBOSS not only saw our vision but brought an expertise which took our vision to the next level. As a recording/mix engineer for over 35 years, I must say I was pleasantly surprised. So now these days when someone says ‘Yo, Elai turn up the bass…’ I turn up BASSBOSS.”
The $80-million museum has in its current collection over 30,000 historical objects. In addition to the in-person experience, UHHM will broadcast live musical performances, break dancing sessions and fashion shows in addition to other unique programming at the museum, with content available online and in the metaverse as well.
The museum has been funded by public grants, charitable organizations, a $5-million gift from tech partner Microsoft and donations from music executives Lyor Cohen, who previously led Def Jam Recordings, and Tom Silverman, founder of Tommy Boy Records.
