AVL Media Group, the North American distributor of Midas, Tannoy, Lab Gruppen, Klark Teknik, Turbosound, Zero-Ohm Systems and Spotlight, has announced the addition of Austin, TX-based Aldridge Marketing as its sales representative firm for Texas, Oklahoma, Louisiana and Arkansas.
“At AVL Media Group we’re committed to providing the best on-the-ground support we can for our customers and a critical part of this is choosing sales partners that embody these values,” says AVL Media Group director of U.S. sales Kurt Metzler. “Aldridge Marketing has an unparalleled reputation serving the needs of the A/V integration and live sound communities of the TOLA territory and considerable experience with our family of brands. We’re thrilled to have them represent us and reinvigorate these iconic names for the next generation of A/V professionals in this region.”
Aldridge Marketing has 30 years of experience serving professionals and national consulting firms in A/V systems integration and live sound production, building a reputation on creating long-term relationships with its customers and providing timely A/V expertise. The partnership with AVL Media Group, says Aldridge Marketing president Randall Aldridge, is a logical extension of this path.
“Relationship building is crucial in this industry, and we’re thrilled to represent AVL Media Group in our territory because of their commitment to that,” he states. “The fact that they represent so many iconic brands with long histories in the industry – Midas consoles and Tannoy speakers, for example – is very exciting for us and gives us another way to take care of the needs of our customers in the long term.”