Avid VENUE Profile mixing systems were exclusively used to mix the recent global concert “The Sound of Change Live” at London’s Twickenham Stadium that featured sets from a host of international stars including Beyoncé, Ellie Goulding, Florence + The Machine, Jennifer Lopez, John Legend and Rita Ora. The event marked the launch of a global campaign by Gucci to raise funds and awareness for girls’ and women’s empowerment.
Live sound for the event, which offered three performance areas, was managed by Britannia Row Productions of the UK, which opted for a configuration of six Avid VENUE Profile systems for the main show and two additional systems for Jennifer Lopez’ on-site rehearsal.
“There were 11 full bands playing over four hours, so the show was comparable to Live Aid in terms of scale,” says Lez Dwight, project manager at Britannia Row Productions. “VENUE is very popular with artists and is a proven product. It’s easy to set up and has a small foot print. All in all with so many VENUE consoles on site, it was a big day for Avid.”
VENUE Profile is the console of choice for David Haines, FOH engineer for John Legend. “On top of the quality of audio that I get from VENUE, the main thing I love about it is its speed of operation – I can get around it faster than any other console,” he swtates. “I just love its layout and the ability to get to the plug-ins easily.”
Legend’s monitor engineer, Jon Ostrin, adds: “I can get anything and everything that I need from the VENUE. I’ve had more fun with it and have gotten more creative in mixing because it gives you so many options and lets you think outside the box.”
Rick Camp, who has been Jennifer Lopez’s FOH engineer for the past 18 months, comments: “I used a VENUE for the first time at a one-off show and was so impressed that I went out and bought one!”
W. Sean Ford, vice president of worldwide marketing for Avid, notes: “Avid is committed to the live sound industry and delivering the most reliable, flexible and powerful mixing consoles on the market. To have eight VENUE Profile systems powering this high-profile and ambitious event highlights the level of trust that the world’s preeminent live sound professionals place in our solutions.”
Britannia Row
Avid