Avid Reveals Link Mobile And Desktop App At NAMM

Free app connects the creative community, providing opportunities for interaction and promotion, all in one simple, easy-to-use interface

Avid has released the full version of Avid Link, available free in the Apple App Store and Google Play, or as a direct download from the Avid Link product page. Avid Link enables anyone working or aspiring to work in music, film and television to improve their ability to promote their skills and get discovered; connect with the creative community; manage their projects, products and workflows; and expand their creative capabilities – all in one place.

Avid Link allows users to connect with anyone via an iOS and Android mobile device or on home macOS or Windows systems. For the millions of Avid creative tools users, Avid Link can be opened through Pro Tools, Media Composer and Sibelius, where they can access their Avid Master Account information by logging in.

Avid Link is the exclusive online streaming platform for the popular Main Stage events featured at Avid’s NAMM booth (#15502). The Avid Main Stage offers the opportunity to learn from some of the biggest names in music, live sound and audio post production. This year’s line-up includes iconic producers, editors and mixers best known for working with artists like Foo Fighters, Cardi B and Lady Gaga, and on films such as Venom and Deadpool.

“The Avid Link app is for everyone in the creative community to share content and ideas, connect with other artists, engage in collaborations, and stay up-to-date on news, events and products—all from one interface,” said Rob D’Amico, Director, Audio Solutions Marketing at Avid. “Avid Link appeals to a diverse, passionate community of users because it offers so many benefits from managing product licenses, updates and installations to easily accessing and purchasing the tools needed to expand creative potential s.”

Avid Link allows users to access latest news through the Home page where they can get informed and inspired with the latest industry news, customer stories, blogs, and product info. They can also filter the news feed to suit their interests; discover tips and tricks; and hear about new products. They can also gain workflow insight from creative pros.

The app’s Profile tab is where users can tell their story and promote their work. They have the opportunity to get discovered and increase their creative opportunities by tagging their profile with specific skills, specialties and expertise, making it easier for others to find and connect.

Users can connect with like-minded creators using Find Talent. Avid Link integrates with the entire Avid Community, making it easy for users to search for and find other artists, musicians, composers, video editors, producers, mixers, filmmakers and media professionals to collaborate with and follow. Users can select “Find Talent” to view the profiles of available talent, review their work, invite them to connect, and send messages about working together.

The Lounge tab is designed to encourage users to hang and start or join a conversation, exchange ideas, and contribute to discussions about products, workflows, and the industry—all in real time. They can also communicate with others in Messages, which makes it easy for users to stay in touch with one another.

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Collaboration is simple with the Pro Tools Projects tab. Users can easily invite and add any of their contacts to collaborate on projects. They can also accept or decline invitations to collaborate on others’ projects; view what content and changes have been shared; send messages to fellow collaborators; and get notified when others have done the same.

Manage products with ease in Products where users can easily manage, download, install, update, redeem, and renew their purchases and plans—and view all applications, licenses, plug-ins, and account info—all in one space. Users can also get access to the latest installers and documentation—or set up automatic software updates.

Lastly Avid Link provides easy access to shop in the Marketplace. Users can further expand their creative capabilities by shopping the conveniently accessible Marketplace for new tools and add-ons.

Avid Link is available now.

Avid Link


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