Avid Technology has announced the expansion of its distribution agreement with Adistec into the U.S. market for audio and video content production technologies, a relationship that began last year in support of business in Latin America.
Adistec is a distributor of data center, networking and security platforms specializing in the specific business and technology requirements that vary from country to country. The company complements its product portfolio with cloud services running in several proprietary datacenters as well as with consulting and educational services.
Avid chief revenue officer Tom Cordiner says, “Avid initially brought Adistec on board to accelerate our collaboration with our numerous strategic partners to make them more successful in serving their local markets. Our progress with Adistec in Latin America has been very encouraging and we look forward to extending the benefit of this alliance to Avid’s U.S. partner network and clients.”
Adistec president Fabian Sperman adds, “We’re pleased to have earned the trust of Avid and its partner network, who have built an unparalleled, loyal customer base. We’re eager to get behind the brand in the U.S. and add their success here.”
This week Avid and Adistec are co-hosting their first annual LATAM Summit for sales distribution partners from across region to explore the range of Avid products. The two entities also collaborate on customer education activities including tutorials and networking events for the professional media community in cities throughout the Americas, including Miami where Adistec runs an Avid NEXIS media storage system in its data center and headquarters.
Upcoming event themes include immersive audio production with Pro Tools and remote collaboration in video post-production with Avid NEXIS | EDGE.
