Avid has announced that there have been more than two million downloads of Avid’s free Pro Tools | First, Media Composer | First, and Sibelius | First, with the company noting that downloads for what it calls its “freemium” offering have more than doubled since 2018.
“With more than two million downloads to date, our free creative tools strategy is attracting people who want to express their ideas, tell their stories in the most powerful way possible and begin their lifetime journey as career creators that stay with Avid,” says Jeff Rosica, Avid CEO and president. “Our First offering lets new generations of audio and video enthusiasts easily begin to explore their creativity for free through the technology that is the industry-standard virtually everywhere in media and music. Our First tools continue to be a major success for the company, and with the conversion rates we’re seeing from this freemium offering to paid subscription plans, this strategy has proven to be a significant contributor to driving our strong subscription growth.”
Avid’s free tools also provide access to the creative community through the integrated Avid Link app that allows creators at all levels to connect and collaborate. Avid Link is available right inside the user experience and as a mobile app,
All Avid First creative tools, including Media Composer l First, Pro Tools l First, and Sibelius l First, for can be downloaded free of charge here.