AUDIX has announced the appointment of Sonic Electronics, with offices in UAE, Qatar and Saudi Arabia, as the new distributor of its entire product line in the Middle East and Africa.
Sonic Electronics represents a diverse portfolio of technology brands and specializes in professional audio, video, control, lighting, rigging, and stage effects equipment. The company also offers project support that includes system designs, acoustic studies, video simulations and technical training.
“We are excited about our partnership with Sonic Electronics,” says Bjørn Rennemo-Henriksen, audio sales senior director at Videndum Media Solutions. “The ambitious standards of Sonic Electronics align perfectly with AUDIX’s commitment to impeccable audio quality. Whether it’s in the MI or live scene, audio recording studios, or conference settings, AUDIX’s value proposition enables Sonic Electronics to consistently provide best-in-class solutions to their customers.”
“Partnering with AUDIX represents a significant milestone for Sonic Electronics,” adds the distributor’s managing director, Santhosh Vasu. “Their innovative products and commitment to excellence perfectly aligns with our mission of delivering top-tier microphone solutions to our customers. Together, we aim to redefine industry standards and set new benchmarks in the AV sector.
“We are enthusiastic about the potential of our collaboration and are confident that through our combined expertise and dedication, we will deliver unparalleled value to our customers. As we embark on this journey together, we eagerly anticipate cultivating enduring partnerships to drive mutual success in the region.”
