AudioTestKitchen.com announces the opening of ATK2.0, designed to provide a 20-times speed increase, 25 new sources, more than 200 unboxing videos, instant audio switching, and real-world example recordings via Spotify integrated into the upgraded website.
To celebrate 1.4 million microphone auditions by 80,000 users, Audio Test Kitchen has launched a performance and content upgrade for its free website where users can audition the sound of hundreds of microphones via standardized recordings and frequency response graphs.
“The world needs to do their best work from home under these pandemic conditions and beyond,” says founder Alex Oana. “And to do our best work, audio creators need to find the best tools, quickly and confidently. Audio Test Kitchen makes it possible to evaluate and validate tools audio creation and music making online, starting with large diaphragm condenser microphones.”
65 participating manufacturers, 15 engineers, top research scientists at Harman International, and Los Angeles recording studios contributed to the creation of this resource. Grammy-winning engineer Tony Maserati states: “With Audio Test Kitchen, people will be able to decide for themselves because [those decisions] will be based in sound and not necessarily in brand name. It changes the paradigm. It’s a dramatic shift in how people will make decisions about their purchases.”
Oana adds,“The data is clear: There’s a ton of pent up demand for actionable, unbiased, experienced-based product information in our market. One out of three people who see a video about Audio Test Kitchen become ATK users. And they explore the website, discovering and auditioning microphones for over 10 minutes on average, per session. Our users are very vocal on social media, expressing their amazement at the very existence of such a resource.”
According to Music & Arts Institute of Mexico musical director Christian Almanza, “Audio Test Kitchen is for me an amazing tool to find the perfect microphone that lets me express myself in a better way and create art in the best way possible. Also as an educator it helps me to bring more and better information about equipment to my students. Awesome and unique resource!”
Phil Wagner, senior vice president of Solid State Logic and ATK advisor, notes, “In light of our current global reality, Audio Test Kitchen’s unprecedented resource could not have come at a better time.”
Audio Test Kitchen invites manufacturers from all categories of professional audio and musical instruments who are interested in participating to contact them via their website.