Audio-Technica and online record marketplace Discogs have announced a partnership in support of record stores, with A-T supporting Discogs onits Homespun series that sees record stores from all over the world sharing their favorite tracks from their vinyl collection in live-streamed DJ sessions.
As part of the partnership, Audio-Technica will be providing every record store involved in the series with two AT-LP140XP direct drive turntables, one pair of ATH-M50x or ATH-M60x monitor headphones, and an AT-XP7 dual moving magnet DJ cartridge.
The partnership runs from May 18 until June 26, 2020. Since launching in April, Discogs’ Homespun series has featured live streams from the likes of Ben Blackwell from Third Man Records, and will run a full program globally throughout May and June. The hour-long sets are streamed on the Discogs Facebook and YouTube pages.
The series aims to promote record stores and encourage viewers to purchase vinyl from the participating stores via Discogs’ popular online marketplace platform. Viewers watching the shows via Facebook Live can also donate to the MusiCares COVID-19 Relief Fund, set up by The Recording Academy in support of those in the music community affected by the global pandemic.